Most revenue problems are marketing problems.
I find the revenue already leaking out of your business and rebuild the system to capture it, with AI doing the heavy lifting. Most owners think they have a lead problem. They have a systems problem.
You don't have a lead problem. You have a systems problem.
The revenue you need is already inside your business, quietly leaking out of 7 specific places most owners never measure. A Fractional CMO finds those leaks and rebuilds the system that captures them, so growth compounds instead of slipping out the back door.
My work sits on three legs.
The outcome
Every engagement starts and ends with a number that matters to your CFO or your bank account, not a marketing vanity metric.
The system
Positioning, channel strategy, performance acquisition, CRM and lifecycle, built so the revenue you generate compounds instead of leaking out the back door.
The accelerant
Agents and automation embedded as infrastructure, running lead qualification, nurture, and retention, so your team focuses on what compounds.
Senior marketing leadership, without the full-time hire.
Embedded
10 to 20 hours per week, working directly with you and your team.
Flexible terms
6 to 12 month retainers, or a project diagnostic plus a 90-day roadmap.
Operating cadence
Quarterly priorities, monthly reviews, a weekly operating rhythm.
Accountable
Revenue accountability built into every engagement, start to finish.
The pattern repeats. Same team, same offer, a better system.
Service business. Same ad spend, a rebuilt inbound funnel and repositioned offer.
Mortgage broker. Brand repositioning and a CRM and lifecycle redesign, with no increase in ad spend.
HVAC client. One retention and conversion leak, fixed. Same offer, same market, same team.
$400K founder. Growth on the existing client base, by rebuilding the system rather than the offer.
Startup. Repositioning, go-to-market strategy, and sales infrastructure buildout.
Twenty-five years running revenue at scale, now in your corner.
Fractional CMO, business growth strategist, and author of The 6-Figure Profit Path. After 25+ years inside Fortune 100 companies, AT&T, IBM, and MetLife, and years embedded with founders and SMB owners, I have watched the same pattern play out.
Businesses do not have lead problems. They have systems problems. The revenue they need is already inside the business, quietly leaking out of 7 specific places nobody is measuring.
Credentials
- MBABusiness strategy
- PMPProject Management Professional
- Lean Six SigmaProcess discipline
- AT&TOwned a $5B revenue target
- AuthorThe 6-Figure Profit Path
- 25+ yearsFortune 100 + SMB
Three ways to begin.
Find the 7 places revenue is leaking
See exactly where revenue is hiding in your business.
yourhiddenrevenue.com →Read The 6-Figure Profit Path
The methodology behind the work.
6figureprofitpath.com →Book a Marketing Strategy Audit
A complimentary, no-pitch working session.
Book your audit →Let's find the revenue you're already sitting on.
A complimentary Marketing Strategy Audit. No pitch. Just where your revenue is leaking, and which lever moves it fastest.
Book a Strategy Audit