Sandy Sanders Consulting | Fractional CMO
Fractional CMO  /  Revenue. Marketing. AI.

Most revenue problems are marketing problems.

I find the revenue already leaking out of your business and rebuild the system to capture it, with AI doing the heavy lifting. Most owners think they have a lead problem. They have a systems problem.

Sandy Sanders
$5B
AT&T revenue scale
$0 to $3M
In under 12 months
$254K/mo
From 2 leads a month
25+ yrs
Fortune 100 + SMB
The core idea

You don't have a lead problem. You have a systems problem.

The revenue you need is already inside your business, quietly leaking out of 7 specific places most owners never measure. A Fractional CMO finds those leaks and rebuilds the system that captures them.

How the work fits together

My work sits on three legs.

Revenue

The outcome

A number that matters to your CFO or your bank account, not a marketing vanity metric.

Marketing

The system

Positioning, channel strategy, performance, CRM and lifecycle, built so revenue compounds instead of leaking out the back door.

AI

The accelerant

Agents and automation as infrastructure, running lead qualification, nurture, and retention, so your team focuses on what compounds.

Pull any one of these legs and the whole thing falls.
Proof

The pattern repeats. Same team, same offer, a better system.

CAC down 30%, leads up 95%

Service business. Same ad spend, a rebuilt funnel and repositioned offer.

2 leads to $254K / month

HVAC client. One retention leak, fixed. Same offer, same market, same team.

+40% revenue in 6 months

$400K founder. Growth on the existing client base by rebuilding the system.

$0 to $3M in under 12 months

Startup. Repositioning, go-to-market, and sales infrastructure buildout.

About Sandy

25 years running revenue at scale, now in your corner.

Fractional CMO, business growth strategist, and author of The 6-Figure Profit Path. After 25+ years inside Fortune 100 companies, AT&T, IBM, and MetLife, and years embedded with founders and SMB owners, I keep seeing the same pattern: businesses do not have lead problems, they have systems problems.

Read the full story

Credentials

  • MBABusiness strategy
  • PMPProject management
  • Lean Six SigmaProcess discipline
  • AT&T$5B revenue target
  • AuthorThe 6-Figure Profit Path
  • 25+ yearsF100 + SMB
Start where you are

Three ways to begin.

New here

Find the 7 places revenue is leaking

See where revenue is hiding in your business.

yourhiddenrevenue.com →
Want the framework?

Read The 6-Figure Profit Path

The methodology behind the work.

6figureprofitpath.com →
Ready to talk?

Book a Marketing Strategy Audit

A complimentary, no-pitch working session.

Book your audit →

Let's find the revenue you're already sitting on.

A complimentary Marketing Strategy Audit. No pitch. Just where your revenue is leaking, and which lever moves it fastest.

Book a Strategy Audit