Fractional CMO | Sandy Sanders Consulting
Fractional CMO

Senior marketing leadership, without the full-time hire.

I embed as your part-time Chief Marketing Officer, owning marketing strategy and execution at the senior level, with revenue accountability built in. Most revenue problems are marketing problems, and AI is how we solve them faster.

10 to 20 hrs / week
Embedded leadership
6 to 12 months
Retainer or diagnostic
Revenue
The scoreboard
Who this is for

You have a team, or a budget. What you are missing is a leader.

Spend without return

You are investing in marketing, but revenue is not following.

No senior direction

You have people or agencies, but no one setting strategy at the executive level.

Growth has stalled

You crossed six or seven figures, and the curve has flattened for a year or more.

Not ready for a full-time CMO

You need C-level strategy, but not a full-time C-level salary.

What I own

Scope of a Fractional CMO engagement.

Positioning & GTM

Brand positioning, messaging, and go-to-market strategy.

Performance marketing

Paid acquisition and channel strategy, built or rebuilt.

CRM & lifecycle

Retention, churn reduction, and lifetime-value expansion.

AI-enabled operations

Automation and agents as marketing infrastructure.

Marketing P&L

Attribution, outcome measurement, and full accountability.

Team & agency leadership

Hiring, agency management, and accountability systems.

How it works

A diagnostic first, then a system, then results.

01

7-Lever Revenue Diagnostic

We find where revenue is leaking and which single lever moves the needle fastest. No guesswork, no vanity metrics.

02

90-Day Roadmap

A prioritized plan tied to a revenue number, sequenced so the highest-leverage fix comes first.

03

Embedded Execution

I lead strategy and execution with your team, 10 to 20 hours a week, alongside sales, finance, and operations.

04

Monthly Review, Compounding Results

Quarterly priorities, monthly reviews, a weekly cadence. Revenue accountability the entire way.

Proof

One leak, fixed.

2 leads a month to $254K a month
"Same offer. Same market. Same team. The revenue was already there, waiting behind one broken retention and conversion leak."

An HVAC client came in convinced they had a lead problem. They did not. We found the leak, rebuilt the system that catches and keeps customers, and the number moved. That is the work: not more marketing, better infrastructure between the click and the close.

Start with a resource

No pitch. Start where you are.

Free guide

The 7 Places Revenue Is Leaking

A 30-minute diagnostic read, the same assessment I use in engagements.

yourhiddenrevenue.com →
The book

The 6-Figure Profit Path

The full framework behind the diagnostic.

6figureprofitpath.com →
Talk to Sandy

Marketing Strategy Audit

A complimentary working session. Inquiry only, no pressure.

Book your audit →

Inquire about a Fractional CMO engagement.

Start with a complimentary Marketing Strategy Audit. We will find where your revenue is leaking and whether a Fractional CMO engagement is the right fit.

Book a Strategy Audit